Nestlé crea su red propia de cafeterías

Toca Comer. Nestlé crea su red propia de cafeterías. Marisol Collazos Soto, Rafael Barzanallana

Estas cafeterías (sólo en EE. UU.) comercializarán Nestlé café gourmet, galletas recién horneadas y pasteles y una selección de sándwiches y paninis premium. Su apertura está prevista entre Acción de Gracias y el segundo trimestre de 2014.

Nestlé actualmente cuenta con una cadena de franquicias mundial, Nestlé Toll House, donde también ofrecen galletas y pasteles, además de una amplia oferta de batidos y cafés fríos y calientes.

“Siempre estamos a la busca de iniciativas innovadoras que mejoren la experiencia de compra y convenzan a los consumidores a volver a nuestros centros”, dijo Brian Harper, vicepresidente ejecutivo de arrendamiento de propiedades Rouse.

Estamos muy contentos de estar en la vanguardia de nuestra industria gracias a la asociación con una de las marcas líderes en el mundo, como Nestlé, y crear una experiencia única para nuestros clientes. Estos cafés y servicios adicionales están diseñados para impulsar mayor tráfico peatonal y proporcionar a los compradores una experiencia social de alta calidad que añada valor al tiempo que pasan en el centro comercial.

Fuente: Nestlé

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